LORRI SHACKELFORD

COO

Lorri Shackelford is an American entrepreneur, environmental activist, and writer based in NYC/LA.

Lorri’s our resident bibliophile and library enthusiast, sporadically spiriting off to a cozy corner of the office cabin with a good book or working on her new novel. Filled with love & laughter, Lorri’s good vibes are the fine wines and cake of the redevelopment dream, what we see as the chai latte of sustainable circuitousness — a fun-loving proud mommy and morning bike ride enthusiast in love with the world of wordplay. Driving passions remain her strong & ceaseless devotion to helping others live a more sustainable lifestyle — that’s the RYSIT way!

As the COO of RYSIT and Co-Founder/CEO of RYSITapp, Lorri brings her passion for sustainability into the helm of our operations. With over 20 years in the fashion industry as Executive Vice President of Wilhelmina Models, she is presently the author of an upcoming fiction novel set in the modeling world.